Workshop offers advice to aspiring entrepreneurs
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Hey there, time traveller!
This article was published 19/04/2024 (526 days ago), so information in it may no longer be current.
Newcomers and aspiring entrepreneurs came together on Wednesday to hear insights from established business owners at a workshop hosted by Community Futures Westman in the Dome Building.
The event featured discussions and advice from seasoned entrepreneurs, shedding light on their journeys, lessons learned and recommendations for potential business owners.
Among the entrepreneurs who shared their experiences was Sam Mulah, owner of ABC Auto Service.

Mulah, a familiar face in the Brandon community, recounted his journey from Ethiopia to Brandon in 2001 and his founding of ABC Auto Service a decade later. Reflecting on his entrepreneurial path, Mulah emphasized the importance of understanding the business thoroughly before diving in, citing his own experiences with failed ventures due to insufficient industry knowledge.
“I started a sign shop, a granite countertop business and a roofing and exterior business, all of which failed because I didn’t have a deep understanding of those industries and had to rely on others,” Mulah told the Sun. “My biggest advice is to ensure you fully understand the business you’re getting into.”
IntriTech co-founder Emelio Brown advised participants to adopt a lean startup mindset to maximize resources and choose the right business partners wisely.
“I maintained a second job to fund our operations and reinvested any profits back into the business in the early years of the business,” Brown told the Sun. “While loans are an option, I advise newcomers to explore resources like Community Futures Westman, Futurpreneur Canada and banks for guidance on business planning and potential funding opportunities.”
Selecting the right business partner, he said, is akin to choosing a life partner. “It’s essential to find someone with aligned goals, complementary skills and mutual trust,” he said.
Brandon University graduate student Shirlyn Kunaratnam shared her preliminary findings on entrepreneurship among immigrant women in Brandon at the event.
“Many immigrant women start their businesses out of necessity, driven by challenges such as limited job opportunities, child-care responsibilities and the need to manage household duties while often working multiple part-time jobs,” Kunaratnam told participants.
“Immigrants often bring entrepreneurial backgrounds, which contributes to their inclination towards entrepreneurship.”
Kunaratnam called for more effective outreach and support mechanisms tailored to the diverse needs of immigrant women entrepreneurs, especially in rural and grassroots communities.

Community Futures Westman director Rand Tashman addresses participants at Wednesday’s workshop. (Submitted)
“Government funding support is available, but there’s a lack of awareness and understanding of how to access these resources,” she said. “Effective services and support systems, coupled with improved awareness and accessibility, can significantly benefit immigrant women entrepreneurs.”
Community Futures Westman director Rand Tashman said the event was designed to provide valuable resources and support to aspiring entrepreneurs.
“Brandon is experiencing growth, welcoming many new immigrants and newcomers to Canada,” Tashman told the Sun.
“Our goal with this event is not only to focus on newcomers but to ensure everyone is aware of what Community Futures can offer, highlighting our partnerships with organizations like Futurpreneur, BDO, BDC and other financial institutions, showcasing the tools and resources available to help individuals start and grow their businesses,” she said.
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