Unexpected snowfall disrupts Brandon Rib Fest

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This article was published 25/05/2024 (642 days ago), so information in it may no longer be current.

The Brandon Rib Fest, an annual event at the Riverbank Discovery Centre, faced an unexpected challenge this year as a snowfall warning hit the region, forcing organizers to make significant adjustments to their plans.

The three-day event — which attracts barbecue lovers from across the region with its award-winning ribs, beer tent, live music and kids’ zone — was temporarily halted due to bad weather.

On Friday afternoon, organizers took to social media to announce the closure.

“We are closed today due to weather. Back in action tomorrow at 11 a.m. with all festivities going ahead as planned,” the announcement said. “No music on stage today but music tomorrow and Sunday will be going ahead with a revised schedule! (Most musicians scheduled for today will be performing on Sunday).”

The unexpected weather led to a quick pivot, with Friday night’s Shania Twin concert, originally set for the festival grounds, moving to The 40.

“Come down to The 40 to catch North America’s top Shania Twain tribute act. Tickets are limited, arrive early and stay late,” the post read. The event features a Shania Twain costume contest, with doors opening at 7 p.m. and the show starting at 8 p.m. Along For The Ride will close the evening at 10 p.m., and there’s no cover charge after 9:30.

Rib Fest marketing director Kelly Leschasin said the event has adapted to the weather challenges.

“Despite some weather obstacles, tonight’s lineup is solid. Shania Twin is headlining with Doug Robb opening at The 40,” Leschasin told the Sun on Friday afternoon. “We’re anticipating a quick sellout, as there are only 300 tickets available.”

The rescheduled performances mean that Tanglebox and Matt Cory & The Bad Decisions will perform on Sunday, with Don Amero headlining, he said.

Regarding plans for Saturday, Leschasin remained optimistic. “As of now, everything is set to proceed as scheduled. We’re keeping positive attitudes and hoping for clear skies.”

This year’s snowfall is a first for the Rib Fest, which has been running in Brandon for five years and touring Ontario for 15 years. “Surprisingly, this is the first time in 15 years we’ve had snow during Rib Fest. It’s a rarity,” Leschasin said.

Safety has been a top priority, leading to adjusted layouts and schedules, including the introduction of a drive-thru option for those wanting to enjoy ribs despite the weather, he said.

Leschasin praised The 40 for accommodating the concert on short notice, highlighting the support from Robin and her team, as well as the local media.

The unexpected weather caused additional complications as the area where patrons were expected to line up was filled with water and snow on Friday afternoon, further emphasizing the need for the changes.

Kelsi McInnes, in charge of entertainment and engagement, expressed gratitude toward the bands that adjusted their schedules.

“Along For The Ride was originally slated to perform at The 40,” she told the Sun in an interview. “However, they generously offered to share their stage, allowing Shania to perform at eight, with their own set pushed back slightly. We’re immensely grateful for their cooperation.”

Despite the cold and wet conditions, Rib Fest Buckeye BBQ griller Brad Bosence remained undeterred.

“It’s like grilling anywhere else, just a bit colder and wetter. You get the grill on, heat it up, put the ribs on, and sauce them up — just like usual, but a little chillier,” Bosence said.

Bosence acknowledged that the turnout for Friday night was expected to be low due to the snow, but he anticipated a busy Saturday.

“Tomorrow is going to be a madhouse. We’re expecting a full park with long lines, lots of food going out and plenty of fun,” he said.

» aodutola@brandonsun.com, with files from Matt Goerzen

» X: @AbiolaOdutola