Brandon looks to benefit from agritourism
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Hey there, time traveller!
This article was published 31/10/2024 (392 days ago), so information in it may no longer be current.
Brandon’s economy will benefit from a $250,000 federal investment to build tourism routes nearby, according to the city’s tourism department.
A federal agency called Destination Canada announced in September the launch of “Field to Fork,” a route for tourism between Manitoba and Saskatchewan. The route leans into agriculture, and Brandon’s tourism department this month said it will be a benefit as Brandon becomes a gateway city in the plan.
“Our city will greatly benefit from this corridor,” Brandon Tourism director of marketing and communications Lanny Stewart stated in a press release. “This Field to Fork concept will generate a new, sustainable level of tourism that, in my opinion, could rival any agritourism sector around the world.
“Whether it’s annual events such as Manitoba Ag Days, which draw significant attendance numbers from outside the province, or culinary expertise with several local establishments showcasing local ingredients which are grown right in our own backyard.”
The corridor is part of a strategy to make the tourism industry stronger in Canada. This is done by creating destinations, such as the corridor announced in September. The aim is to make Canada more appealing to tourists.
Other gateway cities will be Winnipeg, Regina and Saskatoon.
According to Destination Canada, the most frequently desired activity among global travellers is trying local food and drink. That is something local businesses can look out for as the corridor increases Brandon’s presence on the tourism stage of the world.
The corridor is part of a strategy to make the tourism industry stronger in Canada. This is done by creating destinations, such as the corridor announced in September. The aim is to make Canada more appealing to tourists.
“Visitors can gain a greater understanding and awareness of where our food comes from in Canada through farm-to-table culinary experiences, educational workshops, Indigenous agritourism and festival,” Destination Canada said in a September press release.
“Agritourism also provides an opportunity for those attending business-related meetings or conventions to learn about industrial processes, their impact on society and the environment, and their role in shaping the economy.”
When speaking about tourism draws, Stewart mentioned Manitoba Ag Days, and food establishments that grow ingredients right in the backyard of the Prairies.
In the province, 7.2 per cent of GDP and 5.1 per cent of provincial jobs last year came from the agriculture and agri-food sector, according to Manitoba.ca.
» cmcdowell@brandonsun.com