MPI partners with Ride For Dad

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Manitoba Public Insurance (MPI) has partnered with Ride For Dad to create a specialty licence plate that will raise money to support people impacted by prostate cancer in the province.

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Hey there, time traveller!
This article was published 02/06/2025 (299 days ago), so information in it may no longer be current.

Manitoba Public Insurance (MPI) has partnered with Ride For Dad to create a specialty licence plate that will raise money to support people impacted by prostate cancer in the province.

The plate, which was unveiled over the weekend at the kickoff of the annual ride in Winnipeg, costs $70.

The Ride For Dad specialty plate will be the 15th plate available to Manitobans under the Specialty Licence Plate Program. Thirty dollars out of the funds raised through the sale of the plate will be directed to the Manitoba Prostate Cancer Support Group (MPCSG), which provides awareness, education, and support to those impacted by prostate cancer in our province.

Justice Minister Matt Wiebe (from left), Kirk Van Alstyne of Ride For Dad, MPI vice-president Maria Campos, product officer Carmen Nedohin, and Moe Sabourin of Ride For Dad. (Submitted)
Justice Minister Matt Wiebe (from left), Kirk Van Alstyne of Ride For Dad, MPI vice-president Maria Campos, product officer Carmen Nedohin, and Moe Sabourin of Ride For Dad. (Submitted)

Working with groups like Ride For Dad and the many others helps generate critical funding for charities in the province, said president Satvir Jatana.

“We are proud to support communities across Manitoba and groups like Ride For Dad and MPSCG, who are making a direct impact on the lives of people impacted by prostate cancer,” Jatana said.

The Specialty Plate Program has raised more than $5.5 million for Manitoba-based charities to date.

Prostate cancer affects thousands of Manitobans, and the government is pleased to partner with MPI and unveil the Ride For Dad specialty licence plate, in support of this very important cause, Justice Minister Matt Wiebe said.

“These specialty licence plates are one way that Manitobans can show solidarity in the fight against cancer and support life-saving prostate cancer research and education right here in our province,” Wiebe said.

The announcement of an official Manitoba Motorcycle Ride For Dad licence plate has the motorcycle community buzzing and will support prostate cancer awareness and education throughout the province,” said Ride For Dad co-chair Moe Sabourin.

“Thank you to the Province of Manitoba and Manitoba Public Insurance for stepping up in the fight against prostate cancer,” Sabourin said. “Proceeds from licence plate sales will be directed to the Manitoba Prostate Cancer Support Group and we are very excited to participate.”

The new Ride For Dad plates will be available for both passenger vehicles and motorcycles at all MPI Service Centres and Autopac brokers across Manitoba on July 14, 2025.

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