Keystone drops prices on concession items
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The Keystone Centre dropped prices on almost all food and beverage items on Thursday and introduced a “pre-game” price discount to make events more affordable.
The comprehensive price reduction will apply to concession items like meal combos, beverages and popcorn, the Keystone Centre said in a news release Friday.
The reduction was made in co-ordination with the exclusive in-house food and beverage provider Sodexo Live, Jared McKenzie, director of marketing and ticketing, said Friday.
The Keystone Centre in Brandon as seen from above. (Tim Smith/The Brandon Sun files)
“It’s something fans will notice when they go up to get items they are used to purchasing,” McKenzie said.
“Everyone in our office here, and everyone that works for Sodexo, is a consumer too. So we understand that it is expensive to go out to live events, and we wanted to make sure our pricing (reflects that).”
McKenzie said that a box of popcorn dropped from $6 to $4. The average price drop was in the range of one to two dollars, he said.
The centre also introduced a pre-game pricing model. For the hour before the puck drops at Wheat Kings games, Coors Light, Coors Original and Miller Lite beers are $5 at the vendors in the east and west side of the arena. They were $8.25 previously, McKenzie said.
Connie Lawrence, general manager and CEO of the Keystone Centre, said in Friday’s news release that the changes were made with an emphasis on guests and visitors.
“The Keystone Centre is focused on providing the best fan experience possible, and that includes offering affordable and accessible entertainment,” Lawrence said. “We’ve managed to work together to maximize affordability while still maintaining our commitment to financial responsibility.”
The Keystone Centre also announced that tickets for the Jan. 7 Wheat Kings hockey game will be $10 for all ages. The price applies only to that game.
» cmcdowell@brandonsun.com