Toronto proposes $10 fee for World Cup fan fest after initially promoting free entry
Advertisement
Read this article for free:
or
Already have an account? Log in here »
We need your support!
Local journalism needs your support!
As we navigate through unprecedented times, our journalists are working harder than ever to bring you the latest local updates to keep you safe and informed.
Now, more than ever, we need your support.
Starting at $15.99 plus taxes every four weeks you can access your Brandon Sun online and full access to all content as it appears on our website.
Subscribe Nowor call circulation directly at (204) 727-0527.
Your pledge helps to ensure we provide the news that matters most to your community!
To continue reading, please subscribe:
Add Brandon Sun access to your Free Press subscription for only an additional
$1 for the first 4 weeks*
*Your next subscription payment will increase by $1.00 and you will be charged $20.00 plus GST for four weeks. After four weeks, your payment will increase to $24.00 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
TORONTO – The City of Toronto is proposing a $10 charge for admission to its World Cup fan festival after initially promoting it as a free event.
A report presented to the city’s executive committee Wednesday proposes a ticket tier for the soccer festival, starting at $10 for general admission with VIP passes ranging from $100 to $300.
The festival, which is set to include live game broadcasts, food and music events, was promoted by the city last year as a “free and inclusive space” for fans to enjoy the tournament.
The report says the ticket model aims to use the $10 admission fee to “responsibly cap daily attendance and prevent overcrowding” and assist with operational planning and more comfortable viewing spaces.
A city spokesperson acknowledged a request for comment but did not immediately provide further details on the move.
Toronto is among 16 cities across Canada, the United States and Mexico that will host a combined 104 games during the expanded 48-team tournament, running June 11 through July 19.
Vancouver, which is also hosting the tournament, is set to hold a free fan festival with premium paid experiences.
The Toronto report says general admission to its festival will account for more than 80 per cent of all tickets, with ticketing expected to bring in $6.2 million.
Toronto’s $380 million budget for the soccer tournament includes funding from the federal and provincial governments, with FIFA previously estimating up to $940 million in economic output for the Greater Toronto Area.
This report by The Canadian Press was first published April 15, 2026.