Arden’s Whitemud Music Festival set for two days
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The Whitemud Music Festival is returning to Arden this summer with two days of live music, camping and entertainment as organizers prepare for what they say will be the event’s biggest year yet.
The fourth annual festival is scheduled for Aug. 21 and 22 at Lansdowne Centennial Park and will feature performers from Manitoba and beyond, including returning crowd favourites and several new acts.
Festival organizer Robert Cameron said the event has grown steadily since it launched, drawing larger crowds each year and building a loyal audience.
The fourth annual Whitemud Music Festival returns to Arden Aug. 21 and 22 with two days of live rock music, camping, food vendors and its biggest lineup yet. (Photo courtesy Whitemud Music Festival website)
“The festival has definitely grown in attendance over the first three years,” Cameron said.
“We see a lot of returning attendees and they bring new people with them. Word is spreading about what a great little festival we put on.”
Friday night’s lineup will open with local group the Ridge Rockers, followed by Winnipeg’s Vinyl Revival. Puerto Vallarta-based band The B34st will headline the evening with a three-hour performance.
Saturday’s performances begin at noon with the Steven Smith Trio, followed throughout the day by Hicktown, the Mike Sacharko Band, Vintage Voltage and Winnipeg performer Ronnie Ladobruk. The weekend will close with Ikons of Rock-Snake Oil, which organizers describe as the festival’s biggest attraction to date.
Cameron said organizers were initially unsure whether they would be able to attract enough talent to support a multi-day festival in a small community, but interest from performers quickly exceeded expectations.
“We were shocked at the number of great bands and performers there are in Manitoba,” he said. “We don’t have to work too hard to find these entertainers as we have them reaching out to us for the opportunity to play at our festival.”
He said many bands have asked to return after performing in previous years, something he attributes to the festival’s atmosphere and community hospitality.
The festival also depends heavily on volunteers and local support. Cameron said approximately 70 volunteers help organize and operate the event each year.
“Community businesses also help us out a ton by selling tickets, lending equipment and supplies,” he said.
“These events don’t exist without a community.”
The festival is organized by the Arden Curling Club as a fundraiser, with a portion of proceeds donated annually to charity.
Festival tickets include free unserviced rush camping, while food vendors and the Muddy Water bar will operate throughout the weekend. Organizers say keeping the event affordable has remained one of their priorities as the festival grows.
“We also wanted to keep it an affordable weekend for people when we know extra cash is not easy to come by these days,” Cameron said. “Great entertainment, great atmosphere, great people make for a great festival.”
» Winnipeg Sun