Assessment shows ’25 Grey Cup generated over $93 million in economic activity
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TORONTO – The 2025 Grey Cup generated over $93 million in economic activity across Canada, according to an independent assessment conducted by Sport Tourism Canada.
A week of festivities was held in Winnipeg from Nov. 10-16. It was capped by the Saskatchewan Roughriders defeating the Montreal Alouettes 25-17 in the Grey Cup game at Princess Auto Stadium.
According to the assessment, nearly 49,000 people took part in Grey Cup Festival events, generating a total attendance of over 345,000 across venues, parties, and celebrations.
Ninety-five per cent of the 28,000 out-of-town visitors who made the trip stayed overnight, with an average stay of 4.2 nights.
A total of 362 jobs were created — with 346 being local — accounting for $18.9 million in wages.
“We’re thrilled by the 112th Grey Cup’s lasting impact in Winnipeg and the surrounding communities,” said CFL commissioner Stewart Johnston. “These findings are a testament to everyone who worked tirelessly to craft an unforgettable event and, of course, our unbelievable fans.”
This report by The Canadian Press was first published June 16, 2026.