Prada offers savage, instinctive menswear during Milan Fashion Week

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This article was published 19/01/2025 (513 days ago), so information in it may no longer be current.

MILAN (AP) — Miuccia Prada and her co-creative director Raf Simons described the latest Prada menswear collaboration unveiled during Milan Fashion Week on Sunday as raw and cinematic.

While the Milan Fall-Winter 2025-2026 runway was full of faux fur collars, Prada went the usual step beyond and created primitive detailing in shearling that looked almost torn from the beast and set askew on outerwear lapels, or patchworked into garments.

“Maybe, it reads as savage, primitive cavemen. I think that our aim was to make it feel warm and human and instinctive, but also kind of beautifully domestic in a way,” Simons said backstage.

Collection hallmarks

Cinematic references were broad and not specific to any film, director or even character type, Simons said. Western touches included scuffed cowboy boots and knitwear mimicking a wrangler’s shirt – without creating characters or caricatures.

Feminine touches flourished. Men were invited to wear jewelry, such as bracelets with mini basketballs or baseballs. Chains with amulets hung from fine knits. Fake fur-lined hoods came in florals.

The silhouette mixed skinny trousers, often in bright rock-and-roll satin, with more ample volumes like pajama tops or slightly ratty sweaters. Suits required no shirts, as the designers advocated instinctive dressing.

One look seemed to distill the collection to its boyish essence: Straight leg jeans with a knit top featuring striped detailing, worn with floral-stamped cowboy boots.

Fashion as meaning

The designers said the collection was meant to offer hope in difficult times, proffering humanity as a form of resistance to whatever may be oppressing.

“It’s a bit of an answer to what of course is happening. We have to resist with our instinct, with our humanity, with our passion, with our romance,’’ Prada said backstage. Good work, she said, is also a form of resistance.

The message contained in the collection “has to be optimistic by definition and in principle,’’ Prada said.

The Setting

The ever-transforming showroom inside the Prada Foundation’s Deposito contemporary art space was sheathed in Art Noveau carpet, and the runway was set on raised metal scaffolding. Simons said it represented contrasts, decoration and a work-in-progress.

Trend watch

Suits require no shirts. Two puffers are better than one. Raw shearling collars let loose primitive instincts. Subtle jewelry and florals for men. Cowboy boots.

Star power

Prada’s front row hailed from across the globe and disciplines, including British actor and musician William Gao, arriving with British musician Olivia Hardy, U.S. actor Keith Powers, South Korean actress Kim Tae-ri, Chinese table tennis player Ma Long and British actor Louis Patridge. A crowd of fans waited just beyond a barricade to cheer them all.