Amazon is now testing AI-aided dubbing for some movies and series on Prime
Advertisement
Read this article for free:
or
Already have an account? Log in here »
We need your support!
Local journalism needs your support!
As we navigate through unprecedented times, our journalists are working harder than ever to bring you the latest local updates to keep you safe and informed.
Now, more than ever, we need your support.
Starting at $15.99 plus taxes every four weeks you can access your Brandon Sun online and full access to all content as it appears on our website.
Subscribe Nowor call circulation directly at (204) 727-0527.
Your pledge helps to ensure we provide the news that matters most to your community!
To continue reading, please subscribe:
Add Brandon Sun access to your Winnipeg Free Press subscription for only
$1 for the first 4 weeks*
*$1 will be added to your next bill. After your 4 weeks access is complete your rate will increase by $4.99 a X percent off the regular rate.
Read unlimited articles for free today:
or
Already have an account? Log in here »
Hey there, time traveller!
This article was published 06/03/2025 (196 days ago), so information in it may no longer be current.
Amazon is testing artificial intelligence-aided dubbing for select movies and shows offered on its Prime streaming service.
The company said this week that the AI-assisted dubbing – which refers to the practice of replacing an original audio track with a translated language – will be offered for licensed titles that previously lacked dubbing, such as the 2003 animated film “El Cid: La Leyenda.”
The Seattle-based company said its AI-aided dubbing service will be in English and Latin American Spanish. Initially, it will be offered for 12 licensed titles.
Amazon says the program will take a hybrid approach, allowing “local processionals to collaborate with AI to ensure quality control.”
Other tech companies have also introduced AI-powered dubbing into their platforms. Last year, YouTube released a feature that allows content creators to translate their videos into multiple languages. Meta, meanwhile, said in September that it was testing an AI tool that will automatically translate voices in Reels.