Consumers urged to buy locally produced food
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Hey there, time traveller!
This article was published 18/10/2010 (4616 days ago), so information in it may no longer be current.
Manitoba food processors, retailers and the provincial government are developing a new program to encourage consumers to buy locally produced food.
Agriculture Minister Stan Struthers said many consumers would buy more locally produced food if it were easier to find in stores.
The province is providing $741,100 to kick-start the campaign, a figure that the food processing industry is matching.
The money will be used to develop a buy-local Manitoba brand, create signage for stores as well as for advertising.
According to a recent survey of 800 Manitoba grocery shoppers, most (69 per cent) said they would “buy food grown or processed in Manitoba if they knew which foods they were,” Struthers said.
“Seventy-four per cent said they would buy more Manitoba-grown or Manitoba-processed foods if they were available in stores where they now shop,” he said.