Brandon Sun readers care a lot about what’s going on in their community, The Sun’s latest reader survey has found.
More than half of readers who responded to the survey spend about 30 minutes a day reading the news, and most head to The Sun’s local news section first, followed by Sound Off and sports.
"For the third consecutive year, we’ve conducted a readership survey," said Sun publisher Jim Mihaly. "The results continue to point in the direction of local news being a big part of the daily paper. In the fall of 2018, we added another reporter to our team to provide more local news to our present and future readers.
"The survey also tells us traditional media, led by your local paper, is where Westman residents look for trustworthy local news, not social media," Mihaly said. "That’s good news, too, for our local business community, in that they can be assured the advertising dollars they are spending are supporting local news and the ads are reaching the local market."
The survey found just under one-third of voters access information about the community through a printed newspaper, while the rest get their fix from a variety of sources, including news websites, social media, TV, radio and mobile devices.
Content was the prevailing factor in deciding to opt for a particular news source, followed by availability, format and price.
Asked how they prefer to read the news, more than three-quarters of respondents said they prefer print, with the rest turning to their desktop computers, mobile devices and E-editions. When asked to rank their favourite Brandon Sun features, Sound Off, daily editorials and letters to the editor topped the list. The Rides section was voted the least favourite.
The survey results were placed on graphs based on points. Each respondent could vote from 1 to 10 (in some cases, 1 to 9), from favourite to least favourite respectively in each part of the questions. A vote for 1 on the list equals 10 points, 2 equals nine points and so on down the line.
For example, Sound Off received just under 700 points when readers were asked to identify their favourite Sun features, making it their top answer.
A total of 300 people participated in this year’s survey, conducted between Feb. 1 and Feb. 28. More than half were over the age of 66 and about 68 per cent were Brandon Sun subscribers.
"Recent Vivadata findings support that our readership increased by four per cent over last year when you combine our digital and print editions," Mihaly said. "Now that’s a good news story!"
The next readership survey will be conducted in January 2021.
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