Keystone Centre partnering with Ticketmaster
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Hey there, time traveller!
This article was published 02/09/2022 (1269 days ago), so information in it may no longer be current.
Brandon’s Keystone Centre is partnering with a new provider for ticketing services.
Effective immediately, the centre will now sell tickets to its events through California-based company Ticketmaster.
By noon Thursday, ticket purchasing for the upcoming The Price Is Right Live event had been switched over to the new service.
Customers shouldn’t notice many differences in the ticket-buying experience going forward, said Jared McKenzie, Keystone Centre director of marketing and ticketing.
McKenzie said, after six or seven years with previous partner Paciolan — itself a world leader in ticket selling — it was time to explore a different option.
Though the venue’s media release on the switch emphasizes Ticketmaster’s digital-first approach to ticketing, McKenzie said patrons can still make purchases directly through the box office.
There will also be resources on-site to help customers with managing or purchasing tickets online.
Earlier this year, Ticketmaster drew ire for instituting “dynamic pricing” for ticketing, which charges a higher price during greater demand. Global News reported that tickets for a Bruce Springsteen concert tour scheduled for next year reached US$5,000.
“We were extremely fortunate in working with Ticketmaster,” McKenzie said. “They were very fair in our deal, and we have one that really mimics any other one that we had in the past. Fans don’t have to worry about surges, or ticket charges, or service fees or anything like that.”
McKenzie said a lot of people are already familiar with Ticketmaster’s services.
Going forward, customers can purchase tickets by visiting ticketmaster.ca, keystonecentre.com, or through the box office.
“We’re happy to be supporting our new partners at the Keystone Centre as the Brandon Wheat Kings head into a new season and a busy upcoming live event calendar,” Trevor Allin, Ticketmaster’s executive vice-president of business and commercial operations, said in the release.
“The team from Ticketmaster have already made a great impression on our organization and having the ability to leverage their years of unparalleled success in the industry will help us improve the fan experience for the incredible events we look forward to hosting at the Keystone Centre,” venue CEO and general manager Jeff Schumacher said.
» cslark@brandonsun.com
» Twitter: @ColinSlark