Local YWCA adds fresh name, executive director

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This article was published 25/03/2023 (1283 days ago), so information in it may no longer be current.

A name change and a new executive director for the local YWCA has the organization’s board president excited about the future.

The YWCA in Brandon provides shelter and safety for those who are experiencing domestic, family, or intimate partner violence, and has operated in the city for more than 100 years.

This is the third name change for the organization, which was originally called the Brandon Young Women’s Christian Association and then switched to YWCA Brandon. Moving forward, it will be known as YWCA Westman to reflect the expansion of programming across the entire region.

A fresh name along with a new executive director are reasons to be excited, said YWCA Westman board president Candice Waddell-Henowitch, who announced Lois Ruston as the winning candidate, chosen from more than 75 applicants.

The role calls for someone who is understanding, fair, balanced and empathetic.

“Those are all qualities that we were looking for. Having the experience but also having the empathy and the knowledge of social service and the knowledge of what needs to happen in an organization such as the YWCA. It’s a challenging role, and we’re thrilled to have Ruston join us,” said Waddell-Henowitch.

Ruston comes to the YWCA from the private sector with back-to-back positions as general manager, most recently for a home builder, previously a landscaping company. She also held the position of executive director with Westman Immigrant Services.

It was the right fit at the right time for something that is near and dear to her heart, said Ruston, who has volunteer ties to the organization and was recognized with a YWCA Women of Distinction award in 2014.

“I’ve spent the majority of my time in non-profits, and that’s where my heart is,” said Ruston. “So, at this point in my career, it was the right time to be able to align with an organization that serves and supports women and creates leaders of tomorrow, which is something I’m passionate about as well.”

Once she begins her new position on April 11, Ruston will be responsible for the day-to-day operations of the YWCA and the women’s shelter, oversee the staff, and work with the board of directors.

The priority, according to Waddell-Henowitch, will be creating the organization’s strategic plan, which is outdated because of interruptions caused by the COVID-19 pandemic.

The list of priorities is clear for Ruston, who is also looking forward to getting familiar with the staff and programming.

“A strategic plan is a roadmap as to how an organization can accomplish its goals and stay true to its mission and values. So, once I get my feet under me and learn everything that I need to learn, then, together with the board, we will create a new strategic plan that will lead the organization farther into the future,” Ruston said.

Programs and services the YWCA provides other than the women’s shelter include couples counselling and support to help those transitioning back into the community after experiencing domestic violence.

There are additional programs for boys and girls between 11 and 13 years old that promote positive body image and self-esteem as well as bring awareness to the harmful effects of bullying.

Ruston said she’s not coming into her new role to make changes, but she can drive change by empowering people.

“My experience in non-profits has shown me that when you when you listen to the community, and you’re tied into the needs of your clients, then what is needed becomes apparent. It’s all about listening to those we serve and the team we work with.”

Ruston replaces outgoing interim executive director Jan Damery, who has held the position since Oct. 13, 2022.

» mmcdougall@brandonsun.com

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