Embrace AI for efficiency, chamber told
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Hey there, time traveller!
This article was published 26/01/2024 (704 days ago), so information in it may no longer be current.
Business owners must integrate Artificial Intelligence (AI) to boost efficiency while safeguarding job security, Ethical Digital founder Katrina German said at the Brandon Chamber of Commerce January luncheon on Thursday at the Victoria Inn.
German acknowledged the valid concerns about job losses expressed by employees due to the adoption of AI in business operations, but said there are strategies to address this fear.
“AI can relieve individuals of less intensive tasks, allowing them to channel their creativity into different aspects of their work,” she told the Sun. “As employers, it is imperative to consider the implementation of AI in a manner that not only enhances efficiency but also provides alternative avenues for individuals to express themselves.”
Katrina German, founder and CEO of Ethical Digital, delivers a talk titled "How Artificial Intelligence is Shaping the Future of Business" during the Brandon Chamber of Commerce luncheon at the Victoria Inn on Thursday. (Tim Smith/The Brandon Sun)
The entrepreneur urged businesses to contemplate the impact on their staff, noting this often involves overseeing the AI processes to ensure the production of high-quality outcomes.
Before implementing AI software, entrepreneurs need to identify the problem of business owners, she said, adding an array of available options is already extensive and will only expand further, providing increased opportunities for solving various challenges.
She further delved into the role of AI in decision-making processes, noting it can significantly help by processing vast amounts of data that surpass human capacity.
“It gives us a lot of opportunities to make decisions based on data rather than gut feel,” she said. “But we still need to be aware that we’re humans; we have to be able to analyze the data to make a good decision.”
The chamber’s general manager, Connor Ketchen, noted the profound influence of AI on various industries and daily lives.
“As German aptly pointed out, many of us have been utilizing AI for years, and its continuous evolution promises increased efficiency and safety for our business community,” he said. “Through membership surveys, we’ve gauged significant interest among our members in understanding how AI and technology shape their businesses.”
The Brandon Chamber of Commerce’s exploration of AI opportunities, he said, provides local entrepreneurs with valuable insights into the practical applications of AI for business growth.
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