Rising costs impact dating: BMO poll

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This article was published 11/02/2025 (409 days ago), so information in it may no longer be current.

The rising cost of living has pushed the average cost of dating in the Prairie provinces to about $4,166 annually, according to a new poll by the Bank of Montreal (BMO).

The real financial progress index survey found that the regional data is notably higher than the national average of $3,600, indicating that dating in this region comes with a steeper price tag.

For individual dates, the poll further revealed people in Manitoba, Saskatchewan and Alberta spend an average of $149, covering transportation, grooming, attire and food and beverages. In contrast, the national average is $173 per date, suggesting that while overall yearly costs are higher in the Prairies, the cost per date is slightly lower. A closer breakdown shows that 29 per cent of Prairie residents spend between $100 and $149 on a date.

With inflation and the rising cost of living, many Canadians are adjusting their dating habits.

In Manitoba and the Prairie region, it found, 44 per cent of residents have altered their date plans to cut costs. Additionally, nearly one-third of singles in the Prairies have cancelled a date entirely to save money.

More than a third of Prairie residents also say that financial pressures have hindered their ability to reach broader financial goals, the poll stated. However, this figure is lower than the national average of 56 per cent, suggesting that while dating is expensive in the Prairies, its impact on financial stability is somewhat less pronounced compared to other parts of Canada.

The survey also examined the financial attributes that Prairie residents prioritize when evaluating potential partners. According to the findings, Prairie residents place a high emphasis on financial responsibility (96 per cent), the ability to openly discuss finances (94 per cent), having a solid financial plan (94 per cent), and maintaining a successful career trajectory (89 per cent).

Additionally, 84 per cent consider a high credit score to be an important factor in a prospective partner. These expectations are slightly higher than national averages, indicating that financial stability and planning are key considerations for those dating in Manitoba and the broader Prairie region.

Money matters are a common source of tension in relationships, and the survey found that about one-third of partnered individuals in the Prairies report that spending is a frequent source of conflict. Meanwhile, 30 per cent of respondents believe their significant other spends more than they should. These figures closely mirror national trends, reinforcing the idea that financial disagreements play a role in relationship dynamics across Canada.

Financial awareness is important in relationships, Gayle Ramsay, head of everyday banking, segment and customer growth at BMO, told the Sun.

“When finances are not aligned in a relationship, it can cause tension. The key is to have open conversations about money and financial goals early on,” she said in an interview.

She also advised couples to prioritize financial planning, especially if they are considering merging their finances, moving in together or making major purchases as a team.

“Regardless of relationship status, individuals should set aside savings for unexpected expenses, ensuring financial security,” Ramsay added. “Discuss financial values and spending habits early in a relationship to avoid misunderstandings later.”

She also cautioned individuals to be wary of online financial fraud.

“With online dating becoming more popular, financial fraud and scams are on the rise. People should be mindful of requests for money or personal financial information,” Ramsay said.

Ramsay encouraged couples to seek professional financial advice. “Whether dating, engaged, or in a long-term partnership, consulting with a financial expert can help couples align their financial goals and create a solid financial plan for the future.”

While dating costs in the Prairies are among the highest in the country, she added, the emphasis on financial responsibility and planning suggests that many are prioritizing long-term financial health alongside their romantic pursuits.

The poll was conducted by BMO from Dec. 23, 2024 and Jan. 20, 2025, with a total of 2,500 Canadians aged 18 years or older taking part.

It is deemed accurate within a margin of plus or minus two per cent 19 times out of 20, of what the results would have been had all Canadian adults 18+ been surveyed. Quotas and weighting were used to ensure the sample’s composition reflects that of the Canadian population according to census parameters.

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