City at out-migration ‘tipping point,’ chamber told

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Over 2,800 people migrated out of Brandon between 2016 and 2021, raising concerns about the impact on the local labour market, Brandon University Co-operative Education Program co-ordinator Cora Dupuis said at the Brandon Chamber of Commerce February luncheon at the Clarion Hotel on Thursday.

Citing data from the report “Finding Their Place: Manitoba Youth Mobility,” Dupuis explained the figure is equivalent to approximately 5 per cent of the 2021 Census population.

However, this figure does not account for simultaneous immigration, which resulted in a net population increase of about 5 per cent during the same period.

The majority of those leaving, she said, are between the ages of 18 and 35, with many citing limited career growth, a lack of diverse experiences and unavailable post-secondary education options as reasons for their departure.

Winnipeg remains the top destination for those leaving Brandon, followed by larger cities in other provinces. While Brandon has cultural events and growing diversity, Dupuis acknowledged that many young people feel disconnected from these experiences.

“There is a perception that career growth isn’t attainable in Brandon, but that’s not entirely true,” she said. “There are opportunities, but young professionals need to be aware of them.”

Dupuis tasked business owners and policymakers to prioritize retention strategies, including mentorship opportunities, career advancement discussions and competitive wages. Dupuis explained while wages in Brandon may not always match those in bigger cities, the lower cost of living helps balance out earnings.

“Young professionals should think about how far their salary stretches here compared to major urban centres,” she said.

Beyond financial incentives, the sense of belonging is also a key factor. Dupuis added strong family connections and inclusive community initiatives can influence decisions to stay.

“If people feel like they belong, they are more likely to build their future here,” she said.

‘”With the changes to the federal government policies on immigration, Brandon is at a “tipping point,” she said. “It’s critical right now that we start to think about this out-migration because that’s where we have the greatest amount of influence.”

Dupuis explained while some former students want to remain in the city, they struggle to find positions that match their qualifications.

“Advice for students who want to build a life here in Brandon is to make connections,” she said. “We need those weak ties or those micro connections that help people hear about job opportunities they wouldn’t find on their own.”

The business community has been struggling to fill labour gaps and hopes that understanding migration trends can lead to solutions, chamber vice-president Jennifer Ludwig told the Sun.

“A lot of businesses are trying to figure out why people are leaving and how we can fill those voids,” she said. “By learning what is making our young people leave, we can work towards making Brandon a more attractive place for them to stay or return to.”

High school students are encouraged to consider local post-secondary institutions, while businesses are being advised to offer clear career pathways to employees, Dupuis added.

“Brandon has space for young professionals, and we need them to stay,” Dupuis said. “If we focus on career growth, community engagement, and making people feel welcome, we can start to reverse this trend and build a stronger future for our city.”

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