Keystone Centre venues get new names after merger
Advertisement
Read this article for free:
or
Already have an account? Log in here »
We need your support!
Local journalism needs your support!
As we navigate through unprecedented times, our journalists are working harder than ever to bring you the latest local updates to keep you safe and informed.
Now, more than ever, we need your support.
Starting at $15.99 plus taxes every four weeks you can access your Brandon Sun online and full access to all content as it appears on our website.
Subscribe Nowor call circulation directly at (204) 727-0527.
Your pledge helps to ensure we provide the news that matters most to your community!
To continue reading, please subscribe:
Add Brandon Sun access to your Free Press subscription for only an additional
$1 for the first 4 weeks*
*Your next subscription payment will increase by $1.00 and you will be charged $20.00 plus GST for four weeks. After four weeks, your payment will increase to $24.00 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
Hey there, time traveller!
This article was published 17/07/2025 (262 days ago), so information in it may no longer be current.
The two major facilities at the Keystone Centre have been renamed due to a credit union merger.
The hockey arena is now called Assiniboine Credit Union Place, and the ag centre has been redubbed the Assiniboine Credit Union Agricultural Centre.
The changes reflect the merger of Assiniboine Credit Union with Westoba Credit Union and Caisse Financial Group.
An artist’s rendering of signage at Keystone Centre shows the new naming of the Assiniboine Credit Union Agricultural Centre. (Submitted by Assiniboine Credit Union)
Westoba had the naming rights of the two arenas ahead of the merger.
Assiniboine CEO Kevin Sitka said it is a big plus to be part of the facility.
“Being associated with the Keystone Centre … is very exciting for our newly merged credit union,” Sitka said in a news release Wednesday. He described the Keystone Centre as part of the social fabric of the area, and a large supporter of industries like agriculture.
Connie Lawrence, CEO of the Keystone Centre, said it is great to see the partnership continue with naming rights.
Sitka emphasized that more than than 1.8 million people visit the facility each year for events like hockey games, concerts and exhibitions. He said it’s a great way for the credit union to support the community and promote the newly merged company name.
An artist’s rendering of signage at Keystone Centre's main arena shows the new branding of the Assiniboine Credit Union Place. (Submitted by Assiniboine Credit Union)
Westoba has been a naming rights partner for eight years at the Keystone Centre.
» The Brandon Sun