Cattle farmers invest in steak and burger sales
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Hey there, time traveller!
This article was published 21/08/2025 (217 days ago), so information in it may no longer be current.
SOURIS — A Westman cattle farm has started selling beef cuts directly to customers in the area and is looking to join up at farmers’ markets.
Gerow Farms, a beef producer outside of Souris, began this year to dedicate some cattle to be processed in town and packaged as steaks and hamburgers and sausages. Curtis Gerow and Pamela How started the venture from the Gerow’s fourth-generation farm.
Looking to expand the farm-to-table concept, How and Gerow bought a stock trailer and converted it for the business. Gerow is currently renovating to install freezers inside, and the couple will use the trailer to visit markets and sell meat.
In an early August interview, How said she planned to visit the first farmers’ market, in nearby Deleau, in the middle of the month.
“I think you’ll be much more impressed with the quality of meat you get from us, than the big grocery stores,” How said.
The couple butchered their first cow for this purpose in the spring. After interest grew in meat sales, they have now dedicated more cattle to the idea.
Gerow Farms outside of Souris runs a herd of about 600 cattle, including calves, How said. The farm typically makes a livelihood by selling cattle, with about 75 going to market last October when the Sun visited.
Purchasing the trailer was an investment in meat sales and delivery. How is toying with the idea of visiting campgrounds and other places to sell meat, like the business model of an ice cream truck.
For now, the business runs deliveries to nearby communities like Brandon, How said.
“Hamburger and steak seem to be what most people want,” How said. “It’s just overall better product than what they’re getting in the store, that’s what we hear a lot.”
One cow is about 600 pounds of meat. How and Gerow have built their business to store about 1,400 pounds of meat at a time.
But the sales have to be small to get people interested, How said. Customers didn’t really jump at the first plan of selling 50-pound packages of meat at a time. So she and Gerow pivoted to selling cuts of individual steaks, pre-made hamburgers in 12-packs, and packs of sausages, which would sell easier.
The farm is partnering with Prairie Rose Meats out of Souris for butchering and packaging.
»cmcdowell@brandonsun.com