Cannabis sales fire up Manitoba Liquor and Lotteries profit
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WINNIPEG — Seven years after recreational cannabis was legalized, sales are flying high at 229 stores in Manitoba and the growth in revenue has outpaced booze and gambling at Manitoba Liquor and Lotteries.
The provincial Crown corporation’s cannabis revenues for 2024-25 increased by $16.4 million (10.7 per cent) to $170 million, up from $153 million the previous year.
Liquor sales barely grew, increasing less than two per cent, but remain the biggest money maker for MLL, pulling in $887 million, its annual report says.

Casinos were the third-biggest revenue generator, at $257 million — an $11 million (4.5 per cent) increase over the previous year.
Overall, Manitoba Liquor and Lotteries delivered $730.1 million in profit to the provincial government to help fund programs and services.
Steady growth in cannabis revenue is the result of the growing number of retail stores, the report says. As of March 31, there were 229 in Manitoba, with 32 stores opened and eight closed during that fiscal year.
The report says dried flower sales accounted for nearly $99 million (58 per cent) of all cannabis sales, followed by extracts ($59 million) and edibles ($10 million).
» Winnipeg Free Press