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This article was published 26/9/2015 (1514 days ago), so information in it may no longer be current.
Local fashion designer Ted Whetter is back from Toronto to launch his clothing brand and unveil his first collection at the Glen P. Sutherland Gallery of Art tonight
"I actually moved back to Brandon to pursue doing this," Whetter said. "It wasn’t a reality to start a collection or even a line in Toronto because it’s so expensive ... this is a way to establish myself in the industry."
The designer graduated from George Brown College in Toronto several years ago and was named one of the top 25 finalists in the 2014 Télio Canada Breakthrough Designers competition.
Whetter says his inspiration for the nine pieces on display this weekend came from nocturnal life and the decay of matter.
The spring-summer collection features a lot of black with some brown and mushroom tones in a variety of materials.
"It’s pretty breezy with a little bit of couture mixed into it ... they have simple lines with a lot of added detail," Whetter said.
Whetter created the line for men, but he aimed for a more ambiguous look with most of the clothes to avoid pigeonholing the wearer.
"It’s very gender fluid, there’s definitely pieces that women could, and hopefully would, wear," he said.
Tonight’s launch is free to the public and starts at 7 p.m. Visitors can browse the clothing, check out Whetter’s concept sketches and view images from the collection’s look book. There will also be free wine and refreshments.
Whetter’s brand website, tedwhetter.com, also launches today and the designer plans to promote the brand via social media.
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