UFC ending pay-per-view model in Canada with Paramount Plus streaming deal
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TORONTO – The UFC and Paramount plan to expand their partnership into Canada next year, the mixed martial arts organization said Thursday.
Under the six-year deal, all UFC numbered-event main cards — traditionally known as pay-per-view events — will be available exclusively to Paramount Plus streaming subscribers in Canada.
“I think this is a testament to the evolution of our brand and partnering with an organization like Paramount Plus,” said David Shaw, the UFC’s executive vice-president, head of international and content. “Ultimately, what this comes down to is a really fan-friendly opportunity and deal for our fans, but also new fans alike to experience UFC content starting in January 2027.”
Last year, Paramount and the UFC announced a seven-year, multi-territory media rights partnership in the United States, Latin America and Australia.
The 13 annual numbered events typically feature championship bouts on the main cards and showcase the promotion’s biggest stars.
A pay-per-view card purchase costs $69.99 in Canada. When the agreement kicks in, the UFC will be available on all of the Paramount+ pricing tiers, the lowest of which costs $7.99.
Sportsnet, along with TVA in Quebec, will remain domestic broadcast rights-holders for preliminary bouts on numbered cards and the 30 UFC Fight Night cards each year.
Details on the first UFC events to stream live on Paramount Plus in Canada will be announced later this year, the promotion said.
This report by The Canadian Press was first published June 4, 2026.