Muller mania: German star’s addition to Vancouver Whitecaps a boon for club, fans

VANCOUVER – Thomas Muller came to the Vancouver Whitecaps to win.

While the German soccer legend has yet to capture a Major League Soccer title, he’s won the hearts of diehard fans and casual observers alike.

“We created, in a city like Vancouver, a hockey city, the buzz we wanted to create,” Muller said after the Whitecaps fell to Inter Miami in the MLS Cup final earlier this month.

“The connection between the fans and the clubs and the players … it feels it was as close as it can get at the moment. … And I hope the buzz continues next season.”

Muller mania began sweeping across Vancouver — and the MLS — when the 36-year-old attacking midfielder signed with the ‘Caps in early August.

He brought a stacked resume following 17 seasons with Bayern Munich in the German Bundesliga, where he scored 250 goals across all competitions and helped the team win 13 league championships.

On the international stage, Muller won the 2014 FIFA World Cup with Germany and was awarded the Golden Boot at the 2010 tournament after scoring five goals and three assists.

The signing shocked Whitecaps fans, unaccustomed to their club bringing in top talent.

Kevin Kerr of the team’s Southsiders supporters group said he was “in disbelief” when the deal was announced.

“The fact that we could pull in a star like that really kind of transformed, I think, Vancouver sports culture,” Kerr said. “I mean, he chose us, right? Obviously, we kind of went after him, but he could have realistically gone wherever he wanted. But he chose to come to Vancouver.”

Muller added creative playmaking and another scoring threat to a Whitecaps team that already hovered near the top of the Western Conference standings.

He put the ball into the back of the Houston Dynamo net in his first game, only to see the goal called offside, then went on to score four times over his next two league appearances.

Muller contributed seven goals and three assists over his first seven regular-season matches, and added one more goal over five playoff games as Vancouver earned its first-ever spot in an MLS Cup final. He also helped the ‘Caps win their fourth straight Canadian Championship title.

His unwavering desire to win is what sets Muller apart from other players, said Whitecaps head coach Jesper Sorensen.

“The biggest takeaway is the competitiveness and drive Thomas has for proving himself, still, when people around him say, ‘Yeah, you don’t need to prove anymore to anybody,'” he said. “He thinks he has a lot to prove himself, I think. And wants to see every day how he can affect things for the better.”

Sorensen made Muller vice-captain to Ryan Gauld, who was still out with a knee injury, in a move the German superstar wasn’t initially on board with.

“Because he did not want to come in and say, ‘Yeah, I’m the big dog now. I want to be the captain.’ But we had discussions. I felt that it was important for the group that he took upon this role,” the coach explained.

Muller quickly became a vocal presence on the field, guiding his teammates and consistently checking in with the coaching staff on the touchline. When Gauld finally made his return, the pair shared the captain’s armband.

“I think it worked out perfectly,” Sorensen said.

The Whitecaps finished the regular season second in the West after hitting club records for wins (18) and points (63).

The club ousted FC Dallas with a pair of wins in a best-of-three first-round playoff series, then claimed a dramatic shootout win over their playoff nemesis, Los Angeles FC, to advance to the West final. Vancouver then downed expansion side San Diego FC to earn their first conference title and a spot in the MLS Cup final.

Muller constantly pushes himself and his teammates to strive for more, said Whitecaps sporting director and CEO Axel Schuster.

“I said half joking that every little training session is the World Cup final. Because he challenges everyone,” he said. “He doesn’t want to lose anything at all. He doesn’t want to lose any little game. He wants to go into every game with the clear expectation to win the game and to go for the title and do all of that stuff.”

Off the field, Muller’s charisma and enthusiasm for Vancouver were contagious.

He became an omnipresent figure in the city, sitting courtside at a Toronto Raptors pre-season game and exchanging jerseys with Oilers star and fellow German, Leon Draisaitl, after watching Edmonton face the Canucks.

Whether he was doing the coin flip at a Northern Super League game or riding a bike along the seawall, Muller shared his Vancouver adventures online with more than 14.5 million followers on Instagram. There, he challenged supporters to come out to playoff games and shared his thoughts after major wins and heartbreaking losses alike.

The way Muller uses social media to speak directly to fans is unique, said Tom Mayenknecht, a Vancouver-based marketing expert and former sports executive.

“You cannot connect with fans any better way than speaking to them directly,” he said. “And I think that’s a big part of how he’s won over the market so quickly, is the fact that he does quite a bit of content directed straight at fans.”

Longtime Whitecaps fans appreciate Muller’s talent, but his personality is what brings casual fans in, too, Mayenknecht added.

“There are a lot of really good players in the world, and he’s certainly among the elite of the elite that has played in Major League Soccer,” he said. “But what’s less common is a star-level player who gets it to the point where he or she is constantly speaking the fans’ language. And he is a unicorn that way.”

Muller was well known in Germany for always being willing to speak, even in difficult moments, said Schuster, and he’s brought that same mentality to Vancouver.

He’s quick to connect with fans and crack jokes with the media, and does so without any prompting.

“He just naturally does it, and he loves to do it. And he is genuinely interested,” the Whitecaps CEO said. “He wants to go to a women’s game. He wants to go to a youth game. He wants to go to an event. … That’s one thing that was fascinating to learn and see.”

Signing the superstar has expanded and accelerated everything the Whitecaps have long been working on, Schuster added, from their on-field performance to ticket and merchandise sales.

Vancouver was already having a great season before acquiring Muller, said Aditi Bhatt, the club’s chief commercial officer.

A run to the CONCACAF Champions Cup final brought massive crowds into B.C. Place and encouraged fans to snap up new gear. Then Muller’s addition ignited a “big frenzy of excitement.”

“The impact and leadership that he’s had on pitch and with the team, how he’s pushed his teammates and brought something very exciting to play in B.C. Place, that just built on the momentum that we already had this season to date,” Bhatt said.

A sold-out crowd of 26,031 fans packed the stadium for Muller’s first game in Vancouver. The feat was repeated for his second and third appearances, and the club hit a new high for total season attendance.

Within weeks of Muller signing, the Whitecaps sold out of jerseys and had to pivot to other Muller merchandise. There were T-shirts and scarves, magnets and hats.

“We were moving anything we created and anything we put in the stadium sold out that week. And then we’d have to go and order more or create more and try to sell it out again,” Bhatt said. “So we had never been exposed to this level of excitement and demand on merchandise.”

MLS jerseys are ordered about a year before they hit shelves, she added, and Vancouver has already upped its number for next season’s kit, set to be released in February.

“Our orders are in for next year, and we hopefully will have a lot available to sell,” Bhatt said. “And we’re excited to bring next year’s new kit to market in Vancouver and worldwide.”

Excitement around the ‘Caps appears poised to carry over into next season.

The club has retained more than 94 per cent of its season ticket members and added more than 2,000 new ones.

The Southsiders have seen an influx of new additions, Kerr said, and are at their highest membership in more than 10 years. There’s also been a surge in people looking to volunteer with the supporters group, creating banners and helping to set up before games.

“It’s been phenomenal in that aspect,” he said.

Whitecaps jerseys, scarves and T-shirts have become an increasing sight on Vancouver streets — many emblazoned with Muller’s No. 13.

Asked after the MLS Cup final what the club had gained this year, Muller offered a simple response.

“A lot of people’s hearts,” he said. “Because the way we do it is so lovable. We play with our hearts. Nobody plays a perfect soccer game. We don’t do it, even in our good games. But we gave it all.

“We are a very lovable team, and we will continue this journey.”

This report by The Canadian Press was first published Dec. 18, 2025.