Calgary Wild FC ownership changes, Alyssa Mitchell buys majority stake
Advertisement
Read this article for free:
or
Already have an account? Log in here »
We need your support!
Local journalism needs your support!
As we navigate through unprecedented times, our journalists are working harder than ever to bring you the latest local updates to keep you safe and informed.
Now, more than ever, we need your support.
Starting at $15.99 plus taxes every four weeks you can access your Brandon Sun online and full access to all content as it appears on our website.
Subscribe Nowor call circulation directly at (204) 727-0527.
Your pledge helps to ensure we provide the news that matters most to your community!
To continue reading, please subscribe:
Add Brandon Sun access to your Free Press subscription for only an additional
$1 for the first 4 weeks*
- Enjoy unlimited reading on brandonsun.com
- Read the Brandon Sun E-Edition, our digital replica newspaper
*Your next Free Press subscription payment will increase by $1.00 and you will be charged $20.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
CALGARY –
Alyssa Mitchell has invested in a majority stake of the Northern Super League’s Calgary Wild.
Mitchell is an American-based entrepreneur with family roots in Winnipeg, the women’s soccer club said Tuesday in a release.
She acquired a 41 per cent stake in Alberta’s only women’s professional sports team, and one of six teams in the Canadian league that opened its second season in April.
Mitchell joined an ownership group of 36 investors that includes co-founder and chief executive officer Lara Murphy and board chair Deanna Zumwalt. Women hold a 76 per cent stake in the club.
Mitchell, a University of Tennessee graduate, founded the clothing brand DDAM in 2020. She was previously a strategic operations manager for the clothing line Baja East and a brand ambassador for PopSockets.
The Wild, which plays out of McMahon Stadium, went 9-14-2 in the team’s inaugural year and averaged just under 4,000 in attendance per game in 2025.
The club opened this season with two losses.
“Women’s sports are one of the most exciting and underappreciated growth opportunities in the world right now,” Mitchell said Tuesday in a statement.
“Calgary Wild FC represents everything I believe in — opportunity, resilience, ambition, and community. I’m proud to support this powerful sport movement with a club that is not only building a competitive team on the pitch but also wants to be a vehicle for positive social change and elevate a generation of female leaders off it.”
Mitchell will be the Wild’s director at NSL meetings.
“She brings an exceptional combination of global business perspective and marketing expertise with a deep passion for sport to our community,” Zumwalt said.
“Just as importantly, she adds another strong female leader to our ownership group, along with a valuable perspective that will help shape our club’s future.
“This model is not about one deep-pocketed owner, but a group of business and sport leaders contributing what they can to make our community stronger by giving young women the opportunity to soar as leaders on and off the pitch.”
This report by The Canadian Press was first published May 12, 2026.