Report: 75% of Canadians are fans of women’s sport, but finding games a challenge
Advertisement
Read this article for free:
or
Already have an account? Log in here »
We need your support!
Local journalism needs your support!
As we navigate through unprecedented times, our journalists are working harder than ever to bring you the latest local updates to keep you safe and informed.
Now, more than ever, we need your support.
Starting at $15.99 plus taxes every four weeks you can access your Brandon Sun online and full access to all content as it appears on our website.
Subscribe Nowor call circulation directly at (204) 727-0527.
Your pledge helps to ensure we provide the news that matters most to your community!
To continue reading, please subscribe:
Add Brandon Sun access to your Free Press subscription for only an additional
$1 for the first 4 weeks*
- Enjoy unlimited reading on brandonsun.com
- Read the Brandon Sun E-Edition, our digital replica newspaper
*Your next Free Press subscription payment will increase by $1.00 and you will be charged $20.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
A new report commissioned by Canadian Women and Sport says that supply is not meeting demand for women’s sports in Canada.
The study finds that 75 per cent of Canadians now call themselves fans of women’s sport, up from 67 per cent two years ago.
Despite that growth in interest, 62 per cent of fans surveyed say they don’t know where to find the games of professional women’s leagues or the content they’re looking for.
The report also found that there is a perception gap on coverage. Respondents estimated that women’s sport gets 30 per cent of media coverage, but the study said it actually represents between nine and 21 per cent on traditional channels.
Canadian Women and Sport conducted the study with global research agency IMI International in August 2026.
It is based off of a representative sample of over 2,000 Canadians aged 13 to 65 with no industry affiliations.
This report by The Canadian Press was first published Oct. 28, 2026.