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4 steps Canada must take before an EU associate membership
5 minute read 12:07 AM CDTEuropean Commission President Ursula von der Leyen has expressed hope that Canada could become the European Union’s first “associate member.” Canadian Prime Minister Mark Carney, more realistically, has called for a strong, unique alliance.
Whatever form these strengthened relations take, it’s clear the EU and Canada each have high ambitions for the other. But Europe is being courted from all sides. Competition to capture market share and attract investors there is fierce.
Canadians need to work better with Europeans, but also work better among themselves to succeed in Europe. They must develop effective work habits and organize themselves better, in a methodical and planned way, so that Canada can achieve its ambitions in Europe.
Currently a diplomat-in-residence at the Université de Montréal’s Faculty of Arts and Sciences, I served as Canada’s ambassador to Germany from 2017 to 2022, then to France until December 2025. Throughout those eight years, I also served as the Special Envoy of the Prime Minister of Canada to the European Union and Europe.
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