Iconic Maple Leaf missing from IIHF-mandated Canada women’s hockey jerseys
Advertisement
Read this article for free:
or
Already have an account? Log in here »
We need your support!
Local journalism needs your support!
As we navigate through unprecedented times, our journalists are working harder than ever to bring you the latest local updates to keep you safe and informed.
Now, more than ever, we need your support.
Starting at $15.99 plus taxes every four weeks you can access your Brandon Sun online and full access to all content as it appears on our website.
Subscribe Nowor call circulation directly at (204) 727-0527.
Your pledge helps to ensure we provide the news that matters most to your community!
To continue reading, please subscribe:
Add Brandon Sun access to your Free Press subscription for only an additional
$1 for the first 4 weeks*
- Enjoy unlimited reading on brandonsun.com
- Read the Brandon Sun E-Edition, our digital replica newspaper
*Your next Free Press subscription payment will increase by $1.00 and you will be charged $20.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
ESBJERG – Canadian hockey players often speak of their pride in representing the Maple Leaf, but that iconic national symbol will be missing from this year’s world women’s hockey championship.
Both Canada and the United States have been mandated by the International Ice Hockey Federation to wear generic jerseys designed by the IIHF and its jersey supplier, True Hockey, at the tournament, which starts Friday in Denmark.
A photo taken at Thursday’s media day and posted on the IIHF’s Facebook page shows Canada goaltender Kayle Osborne wearing a red jersey with few adornments.
“Canada” appears in white block letters across the chest. The jersey otherwise features a white collar with a red map of Canada in the middle, along with red and black horizontal stripes between two white stripes near the bottom of the sleeves and torso.
The IIHF announced an agreement with True Hockey in a press release last October that stated the company would be the “exclusive supplier of team uniforms and apparel for all IIHF member national associations for all international events” beginning in 2026-27.
Hockey Canada and USA Hockey, meanwhile, have apparel and jersey contracts of their own in place with Bauer and CCM, respectively, and have been pushing back in a Swiss court.
IIHF bylaws state that it has final approval on jersey designs.
The recently released Hockey Canada jersey designed by Bauer features the national body’s logo — a silhouette of a hockey player skating in front of a red and black Maple Leaf.
The Maple Leaf has long been a prominent element of Canada’s hockey branding.
Canada starts its tournament Friday against Sweden.
This report by The Canadian Press was first published Nov. 5, 2026.